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Search Engine Optimization

Search Engine Optimization
Author: Richard John Jenkins
Publisher: lynda.com, Inc
Category: Book

Buy New: $99.95

Qty In Stock


Avg. Customer Rating: 5.0 out of 5 stars 8 reviews
Sales Rank: 577123

Media: CD-ROM
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.3 x 0.6

ISBN: 1596712686
EAN: 9781596712683

Publication Date: August 23, 2006
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours

Customer Reviews:
Showing reviews 6-8 of 8
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5 out of 5 stars Groovy resource present energetically.   November 19, 2006
 1 out of 7 found this review helpful

Before starting this title, I had no idea what "SEO" was, and I certainly wasn't really very enthusiastic about it simply because it sounded like it might be rather dry and humourless. I had, however, always recognised the intrinsic value in getting search engine rankings right and so I thought I'd just have to slog through it and try to stay awake, especially because I was really dying to get into other books I'd also bought on much 'cooler' stuff like Flash and Photoshop.

I can now say though that SEO is, apart from being super-important, really interesting and cool. Thanks to Richard John Jenkins' excellent skills, wide-ranging knowledge and enthusiastic presentation I now feel really geared up and well-prepared to go and improve my own site's rankings. How many times throughout his illuminating explanations did I say 'Doh!' out loud (ala Homer Simpson) as I realised I had committed many of the classic SEO errors mentioned. Well, Richard really hats you up and shows you, with real hands-on examples, just how to set your SEO straight and improve those all-important search engine rankings by demonstrating a miriad of tools, most of which are available free on the Internet, to optimise your site's searchability,...or perhaps 'rankability' or indexability' would be more appropriate.

I know that I'll be redesigning my site, which it probably needed for other reasons anyway, and I'll definitely be gearing it toward being much more search engine friendly. I can highly recommend this book.



5 out of 5 stars Awesome Resource!!!   October 24, 2006
 3 out of 8 found this review helpful

After searching all over the web for local and online training courses, SEO by Richard John Jenkins, was bar far the best resource I have found. If you are starting to delve into SEO, this is a great solution for training. Since Richard is an SEO specialist himself he has a wealth of information and resources that he shares with you. Richard was really able to connect the dots for me in an easy to follow way. I have been able to immediately implement what I have learned to optimize my company's site and am looking forward to higher rankings soon! I would definitely recommend this class. I chose to spend the well worth it price of $150 as opposed to the thousands of dollars a month that SEO firms can charge. I have been thrilled with this purchase and so will you!


5 out of 5 stars SEO For The Rest Of Us   September 27, 2006
 3 out of 8 found this review helpful

I thought I was pretty web savvy until I decided to tackle search engine optimization (SEO) -- NOT. Then along came Richard Jenkins and his CD on SEO. I thought this would just be another fluffy teaser CD geared toward [..]into buying expensive consulting services; so typical of technology marketing these days. But, boy was I wrong. Jenkins' CD is jam packed with useful, actiononable information. It's like putting your mouth to a fire hose. Not only is the information immediately usable, but also his teaching manner is accessible, unpretentious, and crystal clear. His use of context relevant video clips and non-techie jargon assure that the listener will walk away with help and not hype. If the time comes when I decide to hire an SEO consultant, Jenkins' CD has armed me with the kind of information that will make it possible for me to hire the right kind of person AND allow me to manage that person properly so I get my money's worth. This alone is worth the price of the product! The fact is, after doing the CD I was redesigning my websites and off and running immediately. This material gives you the critical information you need to get visible on the web with the least amount of expense, rapidly. The topic of SEO is still a complicated art/science for me, but now, at least, I feel I have the basic skills to wend my way through the maze without getting trapped by expensive consultants or shady, "black hat" marketing tactics. If you have a business and web-presence is important to you - do yourself a favor and buy this CD. You're nuts if you don't.

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