Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more) | 
| Author: Samuel Blankson
Publisher: Blankson Enterprises Limited
Category: Book
List Price: $49.99
Buy New: $39.99
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New (11) Used (4) from $39.99
Avg. Customer Rating:  44 reviews
Sales Rank: 2055521
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.4 x 6.4 x 0.9
ISBN: 1905789076
Dewey Decimal Number: 004
EAN: 9781905789078
Publication Date: June 30, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand New and ready to go!
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Product Description
This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.
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| Customer Reviews: Read 39 more reviews...
This book is a must have for internet business owners November 13, 2008
This book was a blessing for me to have come across. I own a handful of online stores and businesses. I have spent thousands of dollars on eBooks and manuals guaranteed to show me results. Of course, these books were all pretty much the same thing. Only about two percent of the information contained in these books pertained to me or my situation. Then I came across Samuel Blankson's book, Search Engine Optimisation (SEO), and read it in a single day.
He manages to leave out all of the irrelevant information that most e-books and informational portals fill their pages with. The book targeted the specific questions, ideas and information I had been looking for as an everyday person trying to promote my online business. He helped to deliver a total understanding of who is on the internet, what they are looking for, how they are looking for it and how they want it delivered.
This book walks you through everything from setting up your website, META and TITLE tags, troubleshooting, sitemaps, keywords, site content and search engine optimizations. It is a one stop resource for all your online marketing needs. Samuel also provides information on several directories you can add your website to.
If you have a question about SEO's or marketing your online business, this book has the answers. Language barriers? There is a section on that. Promoting your site through the use of social networks? Covered. How can you really promote your business through the world of blogging? Read about it.
There are so many ways to get the word out there, and this book covers them all. You will be amazed at all the resources, knowledge and ideas this book has to offer. I have personally used a few tips from the book over the past week and have already seen traffic to my website double. I cannot wait to implement more of the things I have learned.
 I found the concepts very difficult to follow October 31, 2008
1 out of 1 found this review helpful
I bought this book after launching a new website. I thought that because it was the most popular that it would give me a fast way to improve my search engine results. After getting about half way through the book, I put it down and haven't gotten back to it since.
I found the search engine optimization jargon and techniques a little too advanced for my liking. Although some of the content provides new information, I didn't feel like it truly helped me to improve my ranking. There appear to be some other books on SEO that may be a bit more simple to understand.
 A good guide for someone unfamiliar with the subject October 28, 2008
This is a good starter guide to the various mechanisms of Internet marketing and Search Engine Optimisation (i.e. in rough English, how to get more people to click your links and earn some money in the process!)
The mechanisms by which this can be achieved are explained clearly enough so that a neophyte like me could understand the concepts. Blankson provides useful links at every juncture and guides the user through the processes without bombarding him or her with too much stuff. I learned a few new things. For starters, I had no idea how useful a sitemap is for search engine indexing, nor did I know how easy such a map is to generate, if you use the correct tools and XML. The use of keywords for searches is also advice I will keep on mind if I market products online in future.
I was also interested by the chapter on social marketing, via blogs, video clips and commentary. I vaguely knew about RSS feeds, but didn't realise that they were designed to be syndicated on other websites and that links back to your websites could be contained therein. I have a blog myself which is a mixture of personal items, current affairs analysis and embedded clips. While syndication is not an option I would consider now, it was definitely worth looking at all the possibilities.
The use of certain mediums to copyright work was another suggestion I was not familiar with and could use, as well as the suggestions of banners and e-zines.
Regarding BBS and message board linking, Blankson is careful to note the caveats of just barging in and posting spam, i.e. links to your website. I suspect that even with engagement with the topic through posting, spamming posts may well still get deleted by the moderators, but it would be unfair not to say that the reader is duly warned about this. At all stages when specifying methods unpopular with or banned by search engine, the author includes a warning note. I would quibble with an inconsistency here: sometimes the warning note appears before the technique in question and sometimes afterwards, which can be confusing. A good editor would sort that out and correct the occasional typos and spelling errors that occur and which could easily be cleared up with a quick proofing.
Apart from the typos, I would also have liked some more detailed explanations at some points, such as when discussing the link farm, as I felt none the wiser about link farms at the end of the paragraph as when I'd started. But given this seems an expensive and non-recommended practice, perhaps is the aim is to dissuade the amateur from using same - though this should be more clearly specified.
In summary - some editing issues but in general a good guide for breaking down the concepts involving optimisation and marketing.
This Book is not wroth the money October 11, 2008
1 out of 1 found this review helpful
Overall this book does not have any direction. Most of the facts and resources are outdated. Very bad at explaining the process. It seems to me that this book was written 8 years ago not 2008. I didnt read the reviews on this book but what it seems like is that the 5 star reviews are FAKE!!!
 easilly understood October 6, 2008
0 out of 1 found this review helpful
This book was just what I needed for the novice trying to find out about the basics and details of the search engine world.I highly recommend purchasing this book, not only was it clearly written, but broke everything down so it was easy to understand. From the experienced to the beginner-this has it all.
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