Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings--and Stay There | 
| Manufacturer: Nicholas Brealey Publishing
Category: EBooks
List Price: $30.00
Buy New: $19.80
You Save: $10.20 (34%)
Avg. Customer Rating:  21 reviews
Sales Rank: 45160
Format: Kindle Book
Media: Kindle Edition
Publication Date: May 1, 2008
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
It is a fact that people avoid “sponsored” search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there?
It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings—and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises."
—.NET magazine, August 2008
"The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Much of his information is quite detailed and technical, but relatively accessible and applicable."
—getAbstract
David Viney is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million dollar e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. He is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington, England, and is married with two children. Visit his website at www.seo-expert.com
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| Customer Reviews: Read 16 more reviews...
 GOOD BOOK December 2, 2008
This book it's fantastic, it talks about very simple things that a person can forget sometimes.
Great! December 1, 2008
this is definitely a great book with a lot of valuable tips and info.great work!
A good book on this topic November 27, 2008
The book is pretty insightful for the price.A good book and has some good information.
Free Google Insights Scraper November 26, 2008
1 out of 1 found this review helpful
My day job is at Los Alamos National Laboratory. Like Google, I'd like to help make the world a better place, so I have developed an Excel/VBA macro which scrapes Google Search volume from a (or your) dictionary, as well as an Excel/VBA macro for scraping pairs of phrases to compare relative volume. (Download at http://precisiondatamining.net/ )I then have a Fortran engine which finds all significant correlations in the Google Search volume data and generates predictive models for future Google Search volume for a given search phrase. (Who would have thought that "writing resume" or "cheap car insurance" mimicked each other? Maybe Geico would like to know. http://www.google.com/insights/search/#q=writing%20resume%2Ccheap%20car%20insurance&cmpt=q) I'm interested in threat reduction applications, energy efficiency, etc. Go out and use the data for your internal purposes--be better, do better, run better, understand better.
The Excel Macros run in C:\0_Main (you can change the macro)
Two files are produced:
inDeck.txt The weekly Google Search Volume data. Import it with Excel and graph it, or whatever. Use the delimeted, and space options when importing a text file.
inHead.txt, a header for the F90 executable telling it how many data streams were captured, and how many weeks of the Google Insights file are to be used starting from 4 Jan. 2004--currently 256 weeks.
Example: GoogleInsights.xls Dictionary Worksheet explained:
There are 17 phrases to try to scrape from Google Insights--some may have zero or insufficient data. There are 256 weeks worth of data--but since I write to Excel 2003 in rows, you can only pull either the first 255, or 2 thru 256 weeks. (You could modify the macro to write to colums for Excel 2003 or older) Excel 2007 doesn't have this problem. 5 is for the F90 code, telling it to use a 2^5=32 week sliding window while looking for correlation. Warning: The most stable platform seems to be XP with Excel 2007. Excel 2003 doesn't really close files when told to do so by VBA, and hence, the macros will eventually crash. Not so for Excel 2007.
172555
nuclear
great satan
israel
hezbollah
uranium
plutonium
scientology
atomic weapons
nuclear weapons
bombs
anfo
atom bombs
anarchist cookbook
pipe bombs
suicide bomber
iran
iraq
By viewing this simple macro you can see how to modify it as Google Insights puts out more weeks.
By view the pairs macro, you can tinker to try all the way up to 5 search phrases, the Google Insights limit.
If you want, I can even show you how to modify the macros to scrape only one particular country.
Dr. Alex Alaniz, Ph.D.
If you have a worthy cause, I would consider either giving you the Fortran 90 executable, or running it for you and sending you its various kinds of correlation and prediction dumps, including multivariate models in multiple function bases.
 Style over Substance November 14, 2008
I have to admit I had another SEO book in my hands at the bookstore and picked this one because the cover mimicked Google's homepage logo so well. I figured the majority of my clicks would come from Google so a book that resembled their homepage design was probably a good bet. I thought the author surely had to be vetted by Google to be allowed to use their Logo. I was wrong. Also the fact the author appears to be from the UK based on his site address is a bit of a concern for me as a US marketer.
I will admit there is useful content here, but I was just expecting more from someone who touts themselves as "The SEO expert". Maybe the truth is that SEO is really not that hard. Then again as with many things in life they are not that hard but just take dedication, because their are no shortcuts in SEO.
I do agree with his first tip for success however, that you should "Find a great niche and great content". I'd think twice before making this my first SEO book, but it is probably worth skimming through.
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