Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) | 
| Authors: Charles Marsh, David Guth, Bonnie Poovey Short
Publisher: Allyn & Bacon
Category: Book
List Price: $70.40
Buy New: $39.99
You Save: $30.41 (43%)
New (26) Used (10) from $39.99
Avg. Customer Rating:  1 reviews
Sales Rank: 516648
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 7.2 x 0.6
ISBN: 0205591620
Dewey Decimal Number: 808.06665
EAN: 9780205591626
Publication Date: July 19, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines.
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| Customer Reviews:
Excellent resource for strategic communication September 29, 2008
This book is an excellent compilation of templates and examples of how to write for virutally any form of strategic communication. I am lucky enough to have one of the authors as my lecturer as well. He provides a great supplement to the book, but I plan on keeping this as a reference for the rest of my collegiate career and when I am in the business world as well.
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