Inside Steve's Brain | 
| Author: Leander Kahney
Publisher: Portfolio Hardcover
Category: Book
List Price: $23.95
Buy New: $9.59
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Avg. Customer Rating:  28 reviews
Sales Rank: 25799
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.7
Dimensions (in): 7.2 x 5.4 x 1.2
ISBN: 1591841984
Dewey Decimal Number: 338.761004092
EAN: 9781591841982
Publication Date: April 17, 2008
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Product Description
Steve Jobs has turned his personality traits into a business philosophy. Heres how he does it.
Its hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So whats really inside Steves brain? According to Leander Kahney, who has covered Jobs since the early 1990s, its a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.
Hes a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
Hes a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steves Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steves brain, and might even teach you something about how to build your own culture of innovation.
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| Customer Reviews: Read 23 more reviews...
 Are you new to the Mac? this book just may be for you. August 25, 2008
I would love to give this book 4 stars but... if you are a mac head like me you, or think you are. You will (for the most part) already know just about everything in this book. Now if you are wanting to start a company and would like to learn from one of the best in the world, Jobs is the man. If you have a kindle this book is $9.99 thats the way I got it.
 Quick and fun being in his head August 19, 2008
This was an overall fun, and super fast read. I thoroughly enjoyed the overview we get of what goes on behind the closed doors at Apple. I especially enjoyed the small section on Jonathan Ive. In addition to covering Steve Job's thinking process, we also get small snippets of his closest associates and a good view into the inception of many of Apple's most well known products. I think for me this was what made an interesting read even better.
Inside look at the growth of a person and how he lead Apple to success. August 15, 2008
This was a very good book that provided an inside look at the way Apple grew with Steve Jobs at the helm. The book provides the leadership skills that Steve uses to motivate, create, and expand sales for Apple. Good and easy read with tips you can use in your professional career.
Great book about the world's best product developer July 17, 2008
A very inspiring book about Steve Jobs' product development process. Jobs brilliance lies in his strive for perfection, his clear vision and his ability for ruthless prioritization. Loved the book!
One of the most inspiring books I read recently July 16, 2008
This book is not only about Steve and Apple, but about an attitude and approach. I got greatly inspired by it and was supprised how much influence in little details still Steve has in Apple. And those little details make Apple so successful lately.
For any enterpreneur, this book is an absolute must.
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