Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) | 
| Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $15.15
You Save: $9.80 (39%)
New (23) Used (7) from $12.95
Avg. Customer Rating:  70 reviews
Sales Rank: 4863
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
Condition: NEW !!! SAME DAY TRACKING NUMBER SHIPPING!!!!
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Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| Customer Reviews: Read 65 more reviews...
 5-star reviews were written by author's friends June 23, 2008
0 out of 1 found this review helpful
This book too general. Talks a lot about tips for running your business in general. That's not what I need. I was looking for Google tips exclusively.
If you read the wording of all those 5-star reviews, they are a joke. Not written by actual buyers, most likely the author's friends.
 Great Book!! Really improved our sales in Google!! June 18, 2008
1 out of 1 found this review helpful
Excellent book, We like it a lot.
Our sales in Google really improved!!
Best book on Adwords - Bar None June 2, 2008
1 out of 1 found this review helpful
I was driving traffict to my website and measuring returns within 24 hours of reading this book. Great step by step instructions and clear benchmarks for measuring success.
An Exciting Journey May 21, 2008
1 out of 2 found this review helpful
I reviewed Howie Jacobson's book about adwords, but I remain a staunch Perry Marshall fan. I have this book and Perry's ebook on this subject and I frequently listen to his many mp3 files I've accumulated over the years. I even purchased a new ipod so I could access Perry's wisdom when I'm on the run. It would be hard to choose between Marshall and Jacobson, but if you can only afford one I recommend Perry Marshall. Follow their recommendatiuons and you'll make enough money to afford both.
Larry J. Frieders, RPh
[...]340 Marshall, Unit 100 ~ Aurora, IL 60506
Tel 630-859-0333
General, not technical May 13, 2008
2 out of 3 found this review helpful
My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's AdWords. What all the terms really mean. I was looking for the Ultimate Guide to How to Use AdWords, not how to create ads.
There is almost no technical in this book. It tells you how to organize the groups, but not how to go on Google AdWords and create them. It doesn't tell you the step-by-step process of making this work. There are no instructions.
There is a lot of general marketing advice, and some of it is good, but if you are buying this book to sit at your computer and actually make an AdWords account from scratch, you will be confused and disappointed.
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