Meatball Sundae: Is Your Marketing out of Sync? | 
| Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $23.95
Buy New: $11.97
You Save: $11.98 (50%)
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Avg. Customer Rating:  41 reviews
Sales Rank: 6439
Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.6
Dimensions (in): 7.4 x 5.5 x 1
ISBN: 1591841747
Dewey Decimal Number: 658.8
EAN: 9781591841746
Publication Date: December 27, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I dont care, as long as its shiny and new.
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they dont work as well for boring brands (meatballs) that might still be profitable but dont attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, thats a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who dont.
The winners arent just annoying start-ups run by three teenagers who never had a real job. Youll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will it blend? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesnt pretend that its easy to get your products, marketing messages, and internal systems in sync. But hell convince you that its worth the effort.
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| Customer Reviews: Read 36 more reviews...
 I high-lighted almost the entire book July 16, 2008
If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my high-lighter in one hand, and pen in the other, and by the time I am through I can always tell which book really got me going, simply by the amount of high-lighting I have done (or not, in most cases). And my copy of Meatball Sundae was YELLOW, all the way through. Every single page a real keeper, with morsels such as "Coca Cola is no longer the most popular soft drink in the country. The most popular drink is "Other", none of the above. The mass of choices defeats the biggest hits." and "The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it"
Plus I love his writing: easy to read, to the point, structured paragraphs, clear. So, for once, forget the feeds, the tweets, the podcasts... read a book. This book.
Fun Way to Get the Point Across July 5, 2008
I enjoyed this book very much but more importantly it gives me a different way to look at my marketing - or lack of in some cases. The ideas are principles we have known or heard but did we follow them. By Seth's innovative way of thinking and relating an idea it is both simple and complex at the same time. Easy reading but lots of ideas to put into place.
Pamela Waugh
Slap yourself May 21, 2008
This book offers a good bird's eye perspective to the marketing of today and the future. The "cheese has been moved" from old way to new.
Definetely worth reading and contemplating your current strategy!
Great book spotlighting new marketing trends May 18, 2008
I've always been a fan of Seth's so I had high expecations for this book. While I don't believe Seth is great at showing new trends, he does a wonderful job framing up the trends or learnings and provides wonderful examples to support them. I work for an advertising/PR agency and have sent copies of Meatball Sundae to all of my clients. Really very great example of new marketing, which as he points out, doesn't work when combined with traditional manufacturing organizations. I'd strongly recommend this book.
Great current concise review about marketing within the net. As the author stated its pricey for the size of book, April 26, 2008
Great current concise review about marketing within the net. The book has some great points, although we will always need meatballs. As the author stated its pricey for the size of book, but for me a concise book to the point and little BS saves me time and money.
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