Myspace Music Profit Monster!: Proven Online Marketing Strategies! | 
| Author: Nicky Kalliongis
Publisher: MTV Press
Category: Book
List Price: $24.00
Buy New: $14.40
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Avg. Customer Rating:  20 reviews
Sales Rank: 87842
Media: Paperback
Number Of Items: 1
Pages: 191
Shipping Weight (lbs): 0.5
Dimensions (in): 8.9 x 6 x 0.5
ISBN: 157687446X
Dewey Decimal Number: 380
EAN: 9781576874462
Publication Date: April 2008
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Book Description
From one of the music industry's top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who's worked with the likes of the legendary Clive Davis and L.A. Reid and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, he divulges proven Internet marketing strategies for the digital world and demonstrates how any musician or band can put them to use without the benefit of a big budget, marketing team, or PR person.
This step-by-step guide shows you how to:
Make the most of your MySpace page
Utilize MySpace, YouTube, Facebook, and Squidoo in concert for maximum online presence
Get people to visit your site and listen to your music
Increase traffic to your site
Write and circulate an effective press release
Attract media, radio stations, record labels, and fans
Whether you're trying to get a record contract or stay independent, MySpace Music Profit Monster gives you all the tools you need to successfully establish yourself online. You make the music. This book will do the rest.
"One of the premier music executives in the country, Nicky has participated in the success of the world's biggest acts, including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplify him as one of the top A&R men in the business today." (Monte Lipman, President, Universal Republic Records)
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| Customer Reviews: Read 15 more reviews...
Thank-You, Thank-You, Thank-You! very useful! Awesome Book! February 14, 2008
I must say I was very surprised at how good this book was! Yes there were basic things included as well, as mentioned in another review but there was also tons of new ideas and more advanced strategies. I understand how many people dont know the basics such as my bass player..lol Myself I know alot more than basic and this book gave me lots of ideas.. we already have booked more shows and following is growing for sure as more people are coming to shows..and got a review in the paper! never would of done that without this book! great read, Great strategies, and useful ideas here! Thank-You, Thank-You, Thank-You!
 Ok for a quick read... February 14, 2008
7 out of 8 found this review helpful
I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.
THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.
Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.
There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.
THE GOOD:
It is a quick read. You could go through the whole book in a day.
It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.
Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.
Anyway, yeah, 3 stars, no more.
Some Good Ideas February 8, 2008
The book has some good ideas, but much of it explains really basic things like how to upload audio and video files. There's simply too much filler. All of the really good marketing ideas could have been written in ten pages or less.
A guiding light December 7, 2007
There has never been anything available before that offers such clarity and knowledge of this industry. A must have for someone starting out either as an artist or anyone wanting to get into the field. The author really knows his stuff.
Review for My Space MUSIC PROFIT Monster! November 15, 2007
In today's world where music is the number one download on the Internet and connected with the top gift lines of today, making money with it has not been the on the "top of the online businesses to make money" for the average person. Until now.
From basic HTML codes to social networking, this book clearly and simply explains every single step of the way to the bank, with success whistling all the way. Its contents and index provide an easy way to browse through the book to find exactly what you need to know or do, with professional advice and teaching from cover to cover.
The book is written from heartfelt experience, tough roads, and successful insight. I enjoyed reading it, and with the information in this book opening up a new field on line--it would be best to jump in now ahead of everyone else.
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