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The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results | 
| Author: Liam Scanlan
Publisher: CreateSpace
Category: Book
Buy New: $11.95
Avg. Customer Rating:  10 reviews
Sales Rank: 32585
Media: Paperback
Pages: 90
Shipping Weight (lbs): 0.3
Dimensions (in): 8 x 5.3 x 0.2
ISBN: 1434895157
EAN: 9781434895158
Publication Date: April 14, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.
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| Customer Reviews: Read 5 more reviews...
A must-read if you're responsible for a web site June 23, 2008
If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page ranks, then this little book is for you. It is filled with the specifics of where to find out what you ought to know about your site, followed by clear explanations of how to improve your standings--and ultimately, drive your business forward.
Best of all--it is a VERY fast read (even with all the dog-ears and highlights)!
Short read - but important topics covered May 6, 2008
3 out of 3 found this review helpful
As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.
Optimized Search - Demystified, Actionable, Practical April 28, 2008
I have been involved in the software industry for several decades working with both software application and internet teams. All too often, there is the knowledge-and-task gap between the technical implementation of a product and the practical, real-world process of launching, marketing, and effectively promoting your product. This is a great book for both the developers and the marketing group, and it helps the entire team stay focused on the practical tasks that can yield great benefit over time. It provides enough background for the non-technical folks to understand how search engines work, how to optimize for results, and how to implement an on-going, focused effort to consistently improve your site's visibility. The author brings both technical insight and marketing savvy to the subject -- this is rare indeed -- and is able to demystify SEO and lay out a program for practical implementation and promotion. Whether you are creating your own website, need to increase your site's visibility, or are part of a larger team or company effort, this book is a must!
Finally, a practical DIY book for your website! April 27, 2008
I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites. I have finally found a book that I can strongly recommend! Scanlan's book is a detailed but very practical "how to" for all business people that will explain exactly what they need to do to build traffic to their business website. In my view, it's a "must have" for all those business managers who have struggled to get understandable information on Search Engine Optimization and website management.
Critical For A Web Dependant Startup To Understand April 24, 2008
Failing to understand the principles of Search Engine Optimization would probably mean inevitable death to a Web dependant startup. This isn't the Theory Of Relativity, but it is your business's relativity and survival in one well written, easy to read and understand field manual.
As a result of reading "The 12 Habits" I identified several weaknesses in my company's SEO that are keeping us from getting the visibility we need to be optimally competitive.
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