Word of Mouth Marketing: How Smart Companies Get People Talking | 
| Author: Andy Sernovitz
Creator: Guy Kawasaki
Publisher: Kaplan Business
Category: Book
List Price: $24.95
Buy New: $15.45
You Save: $9.50 (38%)
New (27) Used (12) Collectible (1) from $14.66
Avg. Customer Rating:  105 reviews
Sales Rank: 1921
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.9
ISBN: 1419593331
Dewey Decimal Number: 659.133
EAN: 9781419593338
Publication Date: November 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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| Customer Reviews: Read 100 more reviews...
 Great Book! Buy It Now & Read It Immediately! October 7, 2008
I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love the discussion about being honest & transparent, customer service, and simply being a part of the conversation both online and offline. Great book and it will definitely be referred to often in our business by our entire team.
Every business owner MUST read this! October 3, 2008
8 out of 8 found this review helpful
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make for this book is nothing compared to the value and ideas you'll get that could transform your business. Easy, fast read. Buy it today.
 WOM for Everyone September 15, 2008
This book is a very simple way to discover everything you need to know about word of mouth.
It's pretty clear, talk to everyone and it's fulfilled with good examples.
If you own a small company or if you are the CEO of an important group, you can be interested by the content provided by Andy Sernovitz.
powerful yet quick and easy to read August 31, 2008
As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
Consult the Best August 25, 2008
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
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