eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing | 
| Authors: Dave Chaffey, Paul Smith
Publisher: Butterworth-Heinemann
Category: Book
List Price: $43.95
Buy New: $36.12
You Save: $7.83 (18%)
New (17) Used (2) from $36.12
Sales Rank: 292854
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 528
Shipping Weight (lbs): 3.2
Dimensions (in): 9.5 x 7.5 x 1.3
ISBN: 0750689455
Dewey Decimal Number: 658
EAN: 9780750689458
Publication Date: June 27, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to:
* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward
Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.
Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
* The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory
* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion
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