Advanced Web Metrics with Google Analytics | 
| Author: Brian Clifton
Publisher: Sybex
Category: Book
List Price: $39.99
Buy New: $21.41
You Save: $18.58 (46%)
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Avg. Customer Rating:  14 reviews
Sales Rank: 2906
Media: Paperback
Number Of Items: 1
Pages: 364
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0470253126
Dewey Decimal Number: 006.3
EAN: 9780470253120
Publication Date: March 31, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to: - Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
- Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
- Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
- Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
- Discover the benefits of ad version testing and the insight multivariate testing can bring
With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.
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| Customer Reviews: Read 9 more reviews...
 Good overview October 5, 2008
This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.
Great book, great writer, expert knowledge September 26, 2008
Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)
Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to constantly refer to other sections. It builds well and give good examples w/o digressing into obscurities.
If you are using Google Analytics at all for your business, you'll want this book.
THE BOOK for Google Analytics September 21, 2008
1 out of 1 found this review helpful
This book is a MUST for anyone who is trying to use Google Analytics.
You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.
How to find the needle in the haystack August 28, 2008
2 out of 3 found this review helpful
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.
THE Google Analytics guide July 18, 2008
One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.
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