Marketing to the Social Web: How Digital Customer Communities Build Your Business | 
| Author: Larry Weber
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.33
You Save: $11.62 (47%)
New (39) Used (13) from $13.00
Avg. Customer Rating:  14 reviews
Sales Rank: 5019
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0470124172
Dewey Decimal Number: 658.872
EAN: 9780470124178
Publication Date: June 22, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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| Editorial Reviews:
Product Description
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child
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| Customer Reviews: Read 9 more reviews...
 Great tool for marketers May 6, 2008
1 out of 1 found this review helpful
I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.
 Latin american Social Web May 2, 2008
I've just read this book and it left me a good taste of mouth. However it would be great that the book (or any book related to this topic) talk about the latin american Social Webs. I'm from Mexico and unfortunately I haven't found any book and/or article that talk about blogging, forum, among other social web in latin america.
This book gave me a lot of tips and an excellent starting point to begin my research in latin american market.
Best way to understand Social Media April 16, 2008
2 out of 2 found this review helpful
As I work at a Social Media Company, I purchased this book as a reference to create powerpoint presentation to explain to Social Media my clients.
It is a great book with a perfect explanation about how to create a marketing strategy to this new media.
I strongly recomend to everyone who is looking for understand this new environment created by the internet.
the best social media marketing book by far April 8, 2008
0 out of 1 found this review helpful
i had to do this...i have read them all, and they keep comming...i am passionate about the future of media and this book tells you how to work with this enormous change....
Small start-up or multi-national conglomerate can benefit from reading this! March 18, 2008
2 out of 2 found this review helpful
Larry Weber has a way with words and he cuts to the chase in this book on what needs to be done to keep your company on the cutting edge of social marketing. If you feel like you're 'out of the loop' in today's marketing and public relations world, read this book... if you feel your company is doing it all it can do but not achieving the results you'd expect, you're going to find insights here that you'll be able to use immediately. Worth a read whether a business veteran or a college student ready to make your way in the pr and marketing world!
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