Competing With the Retail Giants: How to Survive in the New Retail Landscape (National Retail Federation) |
 | Author: Kenneth E. Stone
Publisher: John Wiley & Sons Inc
Category: Book
List Price: $17.95
Buy Used: $0.01
You Save: $17.94 (100%)
New (7) Used (17) from $0.01
Avg. Customer Rating:  1 reviews
Sales Rank: 1036463
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8.7 x 5.5 x 0.5
ISBN: 0471054429
Dewey Decimal Number: 658.87
EAN: 9780471054429
Publication Date: January 1, 1995
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
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Editorial Reviews:
Product Description
Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.
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Customer Reviews:
Retailers can do the good stuff the big guys forget. January 15, 1999
5 out of 7 found this review helpful
Kenneth Stone has the seal of approval, he "walks the talk". While not actually having been in retail (big black mark) he has been sufficiently close and "walked in their shoes" to have a credible list of suggestions and yes, big guy beater ideas.
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