Competing with the Retail Giants (National Retail Federation Series) |
| Author: Kenneth E. Stone
Publisher: John Wiley & Sons, Inc.
Category: Book
List Price: $155.00
Buy Used: $10.60
You Save: $144.40 (93%)
New (15) Used (16) from $10.60
Avg. Customer Rating:  1 reviews
Sales Rank: 2694624
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.2 x 0.9
ISBN: 0471054402
Dewey Decimal Number: 658.87
EAN: 9780471054405
Publication Date: January 23, 1995
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Editorial Reviews:
Product Description
Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas?merchandising, marketing, customer service and customer relations.
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Customer Reviews:
Retailers can do the good stuff the big guys forget. January 15, 1999
5 out of 7 found this review helpful
Kenneth Stone has the seal of approval, he "walks the talk". While not actually having been in retail (big black mark) he has been sufficiently close and "walked in their shoes" to have a credible list of suggestions and yes, big guy beater ideas.
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