Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) | 
| Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
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Avg. Customer Rating:  71 reviews
Sales Rank: 20017
Media: Hardcover
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.8
Dimensions (in): 7.6 x 5.3 x 0.8
ISBN: 0131576070
Dewey Decimal Number: 303.342
EAN: 9780131576070
Publication Date: April 14, 2007
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Condition: Brand new book. Perfect condition. Hardcover. Free tracking number with shipment.
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| Also Available In:
| • | Audio CD - The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others | | • | Audio CD - The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others |
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| Customer Reviews: Read 66 more reviews...
 Good Book On The Art Of Persuasion November 27, 2008
"Little Green Book of Getting Your Way" by Jeffrey Gitomer focuses on how to influence others to your point of view. I have read other Gitomer titles and while "Little Green Book" is not my personal favorite, there are some important bits of information:
1. Components of persuasion.
2. Principles of influencing others and persuasive writing.
3. 6 guidelines for a compelling presentation.
4. Elements of an effective Power Point presentation.
5. Reasons why people are afraid to make presentations.
6. Elements of a quality speech, a great performance, how to speak, and tactics for getting ready for a presentation.
7. Take responsibility for not making the sale and ways to persevere to make the sale.
8. What to say and not to say during the sales process.
9. Tips on becoming a better writer.
10. Elements to be mastered to have a great performance.
As with his other titles, Gitomer provides several "Git Bits" - summaries of various aspects of the sales process that may be obtained through his web site by typing in certain words or phrases.
While I do not much care for his sometimes "flowery" language, I REALLY do appreciate Gitomer's premise that the salesperson act in the customer's best interest instead of just trying to wow the potential customer with product features. Also, I like Gitomer's focus on the salesperson listening more and speaking lesss - I've tried this many times and it really works! Customers appreciate salespeople who are genuinely interested in them and not just pursuing a sale!
All in all, while not my personal favorite Gitomer title, a good one to read to help you in your persuasive abilities.
Recommended.
 Just so-so November 23, 2008
The book is really about marketing, with glossy paper and odd shape, the book is clearly created to sell! At the same time, some of the tips in the book, though common sense, are needed to be reminded after every few years. For the price of the book and the short time needed to read this book, it is a fine book.
 Want to Master The Power of Influence, Read This Book! November 15, 2008
All of the ingredients to being a better influencer are contained in this book. Who wouldn't want to improve their influencing skills? The reader is drawn into learning more about their own personal style of convincing or selling others, and Gitomer explains his ideas to us in a fun and enjoyable manner.
I love the key elements of pursuation that he explains in the beginning. They all make sense, and explain to me everything that I have learned to be successful in sales. The best part of this book is that Gitomer takes my learning to the highest level. I now have tips on how to speak and write to get my own way, speak and present to get my own way, present like a true performer, persist until I win, and do all of this with eloquence. I am so glad I have this book on my desk when I am getting ready for a presentation to be sure that I have practiced like a pro!
Andrea Samadi, author of The Secret for Teens Revealed: How Parents, Teachers, and Teenagers Can Inspire Leadership and Transform Lives
Good book October 5, 2008
0 out of 1 found this review helpful
This was a good book, it learned me a few new tricks, but I feel like it didn't cover everything. I haven't had the time to check out the internet resources being adviced about in the book yet.
The master promoter strikes again June 21, 2008
1 out of 1 found this review helpful
Jeffrey Gitomer sells the idea of believing in yourself. He gives more than 100 presentations a year, motivating people - probably sales forces - to get out there, believe in themselves and get the job done.
And he does the job well. I've never seen one of his presentations, but this is the second of his books that I've purchased and, frankly, I like them.
Gitomer doesn't pretend to be an intellectual or to be original. What he does do is repackage the basic ideas that have been around for years - and he does it with gusto and style.
If you've never been in sales, then you don't know just how brutal modern commercial life can be. Imagine being in a job where most people are simply going to say no to you, to reject you and sometimes not politely at all. Sales is not a calling that most people could survive in.
And that's why Gitomer is such a welcome voice. That's why his outrageously upbeat style is refreshing. Gitomer is like those kids who come out before a college game and try to rouse the audience. He's far more than a cheerleader: he wants to incite passion in his audience and, just maybe, help them learn a thing or two.
In this little book, he tackles the art of persuasion, which is of course, the essence of sales and marketing. His points are sometimes blindingly apparent, but are overlooked by many, if not most, people. For example, Gitomer tells us "It's not just a presentation. It's a performance." You bet. But so many people just drone on and on boring their audience, not persuading them.
Gitomer is, as I said, a self-promoter. He is proud of himself, perhaps even arrogant. He lards his books with preening self-referential pull-quotes. But the value is not in observing that Gitomer has an outsized ego, but in what he has to say. Even if not original to Gitomer, the concept of "The more you give value, the more you will get your way" is not only easy to understand, but inherently accurate.
Overall, Gitomer is fun to read and, frankly, inspiring. Kind of like that high-school coach you always wanted, but never had: someone who will shout in your ear "You can do it! Here's how!"
Jerry
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