MARKETING MANAGEMENT |  | Authors: J. Paul Peter, Jr,james Donnelly
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $115.00
New (21) Used (7) from $110.00
Avg. Customer Rating:  2 reviews
Sales Rank: 760076
Media: Hardcover
Edition: 9
Number Of Items: 1
Pages: 832
Shipping Weight (lbs): 3.5
Dimensions (in): 10.1 x 8 x 1.3
ISBN: 0073381136
Dewey Decimal Number: 658.8
EAN: 9780073381138
Publication Date: October 3, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students� knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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| Customer Reviews:
 Textbooks - Booo September 5, 2007
0 out of 1 found this review helpful
Hisssss
I guess it is alright, but it doesn't matter you HAVE NO CHOICE!
HAHAHA
 Good marketable book outside, not so good inside July 27, 2006
3 out of 3 found this review helpful
I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.
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