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Relevance: Making Stuff That Matters | 
| Author: Tim Manners
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
Buy New: $5.74
You Save: $19.21 (77%)
New (48) Used (14) from $4.48
Avg. Customer Rating:  11 reviews
Sales Rank: 197769
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.7
Dimensions (in): 7.2 x 5.2 x 1.2
ISBN: 1591842204
Dewey Decimal Number: 658.827
EAN: 9781591842200
Publication Date: September 18, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION.
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Product Description
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares how the best of the best create solutions to their customers problems and help them live happier lives. Youll learn how:
Levis reasserted relevance when it created wardrobe solutions for men.
Dunkin Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
Hasbro reinvented board games for todays time-pressed consumers.
Kleenexs new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
Staples stopped wasting its shoppers time with extraneous products.
Nintendos simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to becomeand remainindispensable.
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| Customer Reviews: Read 6 more reviews...
A book that matters November 10, 2008
I inhaled this book in one seating. It is a much-needed look at reality.
It very clearly puts into words the feelings I've been struggling with as I make the transition from adman to sponsored-content creator. I only wish I'd had pages 255 and 256 all those years that I tried to persuade my clients that the way to reach out to Hispanic (or any other) consumers was through relevance, respect and relationship.
I wish I'd had the perspective in "Relevance" years ago. And I wish I'd had some of the contributors as clients!
Excellent reading November 7, 2008
This is an excellent and insightful book. Anyone in business should read this as it provides useful insight from the prospective of many well know and respected members of the business community. It's the simple things that can make a business more successful.
A Book Whose Time Has CLEARLY Come November 6, 2008
I was fortunate to be awarded a copy of the book for sharing my thoughts about the brand most relevant to me. As I started reading, I found myself nodding in acknowledgment of these basic nuggets of wisdom as to why traditional advertising just "ain't what it used to be." At last, the idea that it is time to let go of demographics is upon us! What an insightful book. I so appreciated the fact that the book itself was relevant in its clarity and simplicity regarding what sound marketing today is all about. I've got shelves of business tomes that are overwritten with so many parenthetical expressions I can't go back and find the actual beginning of the sentence. I especially appreciated the story on radio since my son also began his aspired career in radio. Happily he wound up in health care public relations earning far more than the "four and out the door" salary of a small station radio. But back to Relevance; the one-on-one discussions with brand leaders were great sound bites that made sense and provided meaningful information.
As an avid Cool News fan I had a feeling the tenor of the book would have the same crispness and punch. Tim Manners did not disappoint.
As a writer and marketing consultant, the actually proved beneficial since I used it to recommend a nontraditional, consumer relevant marketing strategy to a new client. Lastly, thought it was great that Tim acknowledged his Dad for teaching him to cook, sew and iron. I look forward more Relevance. Keep up the great work.
Joan Mansbach
You're Nothing If You're Not Relevant November 3, 2008
Organizations entering a new era which is calling for changes in how they approach their branding. Many of the trivial ideas about marketing and branding are being tossed to the wayside and a more focused and relevant approach to branding is emerging.
Bottom-line: You're Nothing If You're Not Relevant. Look at the Segway. Over 5 years later and the company MAY have finally reached their predicted 10,000 units sold mark, which was expected to come in just months.
Tim looks at what relevance is and how brands are finding it. Some of his stories and examples surprise you.
Many practical applications! November 2, 2008
Albright & O'Malley Consults country music radio stations around the world, and after reading "Relevance," I bought a copy for each of our clients. Today, radio reaches almost 95% of the population in an average week. Yet, as new media emerge, there's only one way to keep that listening level and that's by understanding the power of "Relevance." The book is a great teaching tool, for example, for radio personalities to be sure that their personal brand story, as well as that of their radio station, remains relevant to an increasingly-values-driven audience.
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