Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy |  | Authors: Jay Lindquist, M. Joseph Sirgy
Publisher: Atomic Dog
Category: Book
List Price: $106.95
Buy New: $80.24
You Save: $26.71 (25%)
New (11) Used (6) from $73.75
Sales Rank: 1231758
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 721
Shipping Weight (lbs): 3.8
Dimensions (in): 10.8 x 8.7 x 1.2
ISBN: 1426630506
Dewey Decimal Number: 658
EAN: 9781426630507
Publication Date: June 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.
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Product Description
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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