The Strategic Discount: Ways to an Entrepreneurial Strategy |  | Author: G.j. Pearson
Publisher: John Wiley & Sons Ltd
Category: Book
List Price: $18.00
Buy Used: $3.13
You Save: $14.87 (83%)
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Media: Hardcover
Number Of Items: 1
Pages: 212
ISBN: 0471907480
EAN: 9780471907480
Publication Date: June 19, 1985
Availability: Usually ships in 1-2 business days
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Condition: Hardbound with DJ, VG/VG" All items shipped within 24 hours or next business day!
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Product Description
In this book Gordon Pearson introduces a new, and original concept - The Strategic Discount - a device to redress the anti- investment bias often inherent in financial appraisal methods. In a broader context, the book is a plea to consider those few factors which determine the long term success of a business. Those investments, products, customers, projects which could give a strategic advantage and should be favoured over those which do not, even if their strategic attractions are difficult to quantify. This favourable bias is the real strategic discount. Unique in its approach, and possibly controversial, this book is not about planning systems and sophisticated analytical and quantative methods. It is aimed at the person who actually has the responsibility for business strategy and is based on widely accepted principles and many years of experience. It takes a fresh, simple, and rigorous approach to the often confusing area of strategic direction and control and business objectives. It explains the failure of existing systems and describes a practical and straightforward method of developing and controlling an effective business strategy.
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