Strategies for the Green Economy: Opportunities and Challenges in the New World of Business | 
| Author: Joel Makower
Creator: Cara Pike
Publisher: McGraw-Hill
Category: Book
List Price: $27.95
Buy New: $15.00
You Save: $12.95 (46%)
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Avg. Customer Rating:  3 reviews
Sales Rank: 57908
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 312
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.3 x 1.1
ISBN: 0071600302
Dewey Decimal Number: 658.4083
EAN: 9780071600309
Publication Date: September 10, 2008
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Shipping: International shipping available
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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Product Description
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. . . So, how does a company succeed in a world gone green? . . In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. . . Strategies for the Green Economy systematically tackles the central issues of greening your business: . . - What does it take to be seen as an environmental leader?.
- What are the standards, implicit or explicit, that you must meet to be green?.
- How do you communicate what your business is doing right--and what it's doing wrong?.
- How can you overcome consumer, media, and activist distrust?.
- How can your company be heard amid the �green noise� in the marketplace?.
- What are the new opportunities emerging for companies in the green economy?
. . Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
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| Customer Reviews:
If you want just one green business book... December 1, 2008
1 out of 1 found this review helpful
If you want to understand the challenges facing companies trying to sort out what it means to be "green" as they attempt to make sense of the competitive threats and opportunities at the intersection of business and the environment, Joel Makower's "Strategies for the Green Economy" is the right place to start. In this highly readable and engaging book, Joel chooses to not push an agenda but instead to expose just how difficult it is for businesses to devise a green strategy and execute against it. Rather than stepping away from the challenges, the book provides a foundation from which every business can consider their strategy and what it would mean for them to be green. With a wide array of examples from diverse industries, there's something for everyone to take away. If you're looking for an effective way to start the green dialogue at your company, this is a great place to start.
Succinct, useful, and sharp November 28, 2008
Makower continues his leadership in the green business community with a terrific contribution in "Strategies". What I like best about Makower is his ability to make sustainability real and relevant. Real world examples from large companies help to elucidate some of the sustainability strategies, and why many companies are pursuing them, that help companies save money while doing well by the ecosystem at large.
One of the most insightful and helpful contributions Makower makes in this book is his exploration of the green consumer. My feeling is that this has been one of the missing links for many companies in terms of going green. The green consumer segment, as Makower describes it, is incredibly diverse, with varying levels of commitment. Makower makes it easy for CEO's and middle managers alike to understand this growing, powerful, and sought-after target market. The group is well-connected, intelligent, skeptical, and highly loyal to their brands once their trust has been earned. Makower gives golden advice in terms of soliciting to this market but also stern warning against the types of activities that can alienate this group.
Makower is brilliant and shows it throughout the book.
Guru's insights provide best guide yet for green biz strategies October 2, 2008
7 out of 7 found this review helpful
With more than a dozen previous books, including "The Green Consumer", already on corporate and small-business bookshelves, Joel Makower has become a master green business analyst. This book draws on his knowledge and analytical skills, with market research assist from Cara Pike, and his talent for clear writing to provide business executives a set of insights they need in planning green strategies.
Makower came onto the scene at about the same time that business was being shocked into dealing with stratospheric ozone damage from CFC emissions, and he has come to know the movers and shakers from all the communities engaged in greening over the years. This book looks forward, to show why corporate greening will endure (even if media's attention wanes), citing climate change as a major spur. He notes a parallel shift: the environmental movement morphing into the climate movement and business coping with carbon constraint linked to climate change.
Problems for greening companies include a lack of standards by which to judge "how good is good enough", leaving the bar free to drift higher; an escalating investor intensity for companies to acknowledge, reduce and report on environmental risks (which I would connect with corporate governance influenced by climate change activism); and the erosion of "sustainability" as a green leadership characteristic.
As he has done in his Greenbiz.com commentaries, Makower makes business choices easy to grasp. On energy use and climate change, he makes it simple: reduce the amount of energy used, buy more renewable-source energy, and remedy climate impact of even the renewables by moves such as carbon offsets.
Business opportunity -- starting with GE's "green is green" -- and communications are focused through the perspectives of context, relevance and good, plain talk. Easy to read, well organized, with nearly 40 short chapters, this is Makower's best book yet for corporate C-suite green strategists.
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