Blogger: Beyond the Basics | 
| Author: Lee Jordan
Publisher: Packt Publishing
Category: Book
List Price: $39.99
Buy New: $31.95
You Save: $8.04 (20%)
New (14) Used (3) from $31.95
Avg. Customer Rating:  2 reviews
Sales Rank: 251910
Media: Paperback
Number Of Items: 1
Pages: 356
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 184719317X
Dewey Decimal Number: 005
EAN: 9781847193179
Publication Date: April 30, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Paperback. Perfect condition. Never used. Great book.
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Product Description
Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs. It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users. If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into a fresh, professional blog that stands out from the crowd. It starts with introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it a successful blog. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.
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| Customer Reviews:
 Learning to Blog "Right" with a little help August 11, 2008
Blogging is easy - blogging right is difficult! A little help is always useful if you are planning to blog right.. The book "Blogger - Beyond the Basics" by Lee Jordan proved to be my bridge from blogging to blogging brilliantly..
The book is for users who have just entered the blogging field and would like to create a name for themselves in the blogosphere. The book quickly ramps you up from beginner to an advanced level user with ability to derive maximum out of your blog.
This book is for those who want to use Google's Blogging platform - Blogger. However, many tips in the book go beyond blogger and are generally useful for anyone. This is the first book that i have found in the market that covers blogging. Frankly I have also thought about writing a book on blogging but never went beyond the initial TOC.
The key to blogging (as you may have heard) is content. Without appealing content, a blog will not get readers. This book is about getting the platform right so that your content can create maximum impact. At one place in Chapter 9 the author does provide interesting suggestions on how to discover content that you could be writing based on the keywords.
The book starts by introducing a fictional business that wants to ensure its social presence in Chapter I. The next chapter logically...
Read more at: http://www.abhishekkant.net/2008/08/book-review-blogger-beyond-basics.html
 look at the social bookmarking aspects of Blogger June 2, 2008
2 out of 2 found this review helpful
So this is what Google offers? Like most of what it presents to a general audience, the cost is free. How good is it? Pretty good. All the basic abilities you could reasonably expect are there. Starting with a top-down template approach. Where you, the owner of a website that you want to have a blog in, can quickly choose between several popular candidate formats. Each having numerous customisable parameters. So it is trivial to define the name of your blog, and give it a short general description and, possibly, an accompanying image. This could be of yourself, for example. Or of your band, if the blog will be for the band.
I'm not lightly raising the previous example either. Google is in competition with other social networks. A major opponent is Myspace, which is a big music hangout. Yet if you are a band dissatisified with what Myspace lets you do, Google Blogger might be more flexible. Think about it, anyway.
Blogger also goes beyond just making the graphics. This being from Google, it has the means to hook up to data streams. Social bookmarking. If you are indeed serious about making a widely read blog, then pay very careful attention to these sections of the book. There are already millions of blogs on the Web. Most get very little traffic. With this in mind, Blogger has useful tools. That might let you share posts by email, in an attempt to pursue viral marketing.
There is also advice on how to position your blog so that search engines [and presumably Google in particular] might treat it favourably in organic rankings. Given that Blogger comes from Google, take heed.
At the most basic level, the book advises you to write as well as you can. Write articles that are original and interesting. Ultimately, this will be the biggest factor in attracting a wide audience. Keep in mind that Blogger [and every other blogging package] cannot help you with this. It provides a framework within which to write. But as always, in the end you are on your own.
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