| Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There |  | Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $30.00
Buy New: $15.76
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Seller: sbd-
Rating:  29 reviews
Sales Rank: 95,265
Media: Paperback
Edition: illustrated edition
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 1857885023
Dewey Decimal Number: 658.872
EAN: 9781857885026
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781857885026 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
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| Customer Reviews:
Showing reviews 1-5 of 29
The SEO Everyone Needs To Know November 24, 2009
P. Zimmermann
Whether you already have a web site or are planning on creating one, this is the book you need to start with. Very, very good and immediately useful.
 I been a teacher of computer science for 7 years, 6 years back I quitted teaching and started to work as programmer. September 17, 2009
Go to [...] to learn more
One of my assignments was to built automated SEO script, that has been called by its owner Link Automator Pro, and to build that script I had to study how Search Engines specially Google Rank sites, and the formula they use to list sites in the first page.
 Search Engine Optimization September 13, 2009
Rebecca Johnson (Washington State)
If you have been a webmaster or webmistress for almost ten years then a lot of the information in this book will be familiar to you. You will have probably picked up ideas about search engine optimization just from building your site and from being online. At least that has been the case for me. If however you have never heard of meta tags or thought about keywords and descriptions then this book has a lot to offer. It was interesting to learn that 33% of all searches are for two-word combinations. You may not have ever thought of pluralizing your keywords so there are many good ideas.
I'd say the best part of the book is about keywords and how to find the best ones for your site. Throughout the book there are URLs of helpful sites although the three I was interested in were no longer valid and produced error pages. Since things can change online from day to day I'd suggest you go to David Viney's site for updates. You can sign up to be a member and it is free for six months. In that way you can participate in his forum or ask questions pertaining to your website. As far as I can tell his blog seems to be free so that might be of interest to you.
I know the ideas in this book work because I've proved them in my own website. By having great keywords I've seen some of my pages listed on the first page of a google search. Try looking up "caramel éclairs" at yahoo or google. The page I created is listed first in yahoo and is on the first page when I look it up on google. Other people found my recipe and copied and pasted it to other sites that are also at the top. One actually gave me credit for the recipe with a link to my site.
So basically I'd recommend this book to new webmasters and webmistresses who know a little about HTML and where to put the meta tags. They should be placed between your and tags at the top of each website page.
They look like this:
Just replace the words "cooking, recipes, printable recipes" with your own keywords.
Same with the description. Replace "Seasoned with Love focuses on cooking and has links to the best cooking sites on the web" with your own description. It is really that easy. This book will explain how to obtain the best keywords so I'd recommend it highly for that aspect alone.
I can also recommend:
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs
~The Rebecca Review
Get To The Top On Google is the best SEO book I've read! July 16, 2009
Philippe Matthews (Sacramento)
David Viney has written one of the most comprehensive SEO books I have read! Get to the Top on Google has a litany of tips, tricks and resources that I was able to immediately apply and see results. Thanks David!
Philippe Matthews | Spiritual Director: [..]
This is the Definitive Book on SEO June 1, 2009
Cigarro (Minneapolis)
Viney guides you through the SEO process like a highly skilled trip captain. His step-by-step keyword analysis instructions will help you to discover hundreds of keywords and phrases you never would have come up with on your own. He then helps you perform analysis on those keywords to find underutilized keywords to give you a measurable edge over your competition. You will be surprised at how powerful the Adwords tool really is and how testing potential keywords for your site will vastly improve your organic search performance. This book will transform your notion of Google from being an incomprehensible Rube Goldbergesque contraption into what it really is: the most comprehensive and useable Marketing Information System ever built in the history of mankind.
Showing reviews 1-5 of 29
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