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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There | 
| Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $30.00
Buy New: $18.71
You Save: $11.29 (38%)
New (19) Used (1) from $18.71
Avg. Customer Rating:  3 reviews
Sales Rank: 5542
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6 x 0.8
ISBN: 1857885023
Dewey Decimal Number: 025.040246588
EAN: 9781857885026
Publication Date: May 1, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
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| Customer Reviews:
Handy guide to being first on Google search results list May 8, 2008
The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.
A very solid introduction and guide to Search Engine Optimization using Google May 5, 2008
7 out of 7 found this review helpful
I love how new technologies also breed experts to help us understand and guide us through their complexities. David Viney calls himself "The SEO Expert". So, what is SEO? It is Search Engine Optimization. That is, how can your company make the best use of marketing to your customers using search engines, in this case Google. Since 84% of all people doing searches on the web never get past the second page of search results, it makes sense to do what you can to get your web pages as close to the top as possible.
Viney is very clear about the work involved and the kinds of businesses that do best in these efforts. He provides a seven step process to help you optimize the trade-offs you face in trying to get seen in the Google search results pages.
The first step is to get the right words and phrases. But for whom? You have to first decide what you can best sell and provide over the web and who those customers are. It isn't everything to everyone. He provides the D-A-D process where you make a list (a long list) of keywords and keyphrases. This is supposed to be a laundry list of as many possible keywords and phrases that you can think of. Then you winnow them down to the very best and most relevant items on that list, and put them in your pages in the right way.
The second step takes you through the process Google uses to discover and rank your pages (a very cursory explanation) and how you need to design and arrange your web pages to "court the crawl" of Googlebot. Step 3 is about priming your pages and discusses the difference between Google's main and supplemental indexes and how to tell which of your pages is in which index. Viney also warns you off certain popular practices that may well get you penalized by Google.
Step 4 is all about developing high quality links using content, relationships with web content providers, and avoiding penalties from developing too many cheap links too quickly. The fifth step examines the trade-offs of paid advertising on Google, its dangers, benefits, and when it is likely to be more effective for you. I like Viney's honesty about the need for experienced and high quality web copywriters. You can waste a lot of money with the wrong ads that attract lots of non-customers. You also need to have great web designs for the customers you attract to land on and will help convert them from someone browsing to the web into purchasing customers.
Step 6 talks about getting your site ready today for the mapping and geographic technologies that are rising and will likely be part of everyone's web experience soon. Step 7 talks about the tools Google and others provide to help you track and analyze your web traffic.
A useful book that doesn't require you to be very technical. However you must be able to be somewhat familiar with the argot and jargon of the web to get through this stuff.
Reviewed by Craig Matteson, Ann Arbor, MI
The best SEO book on the market!!! May 4, 2008
I have read numerous books on SEO over the last six months and always felt as though I had a slightly better understanding than when I started. No great leaps. I would be run through the regular tips and general concepts all these books cover. This book goes into great detail and handles the issues that have plagued me all along the path. It brings to rest the issues that have caused me to suffer in the SERPS due to a limited understanding of relevant SEO strategies. If I had this book many months ago, I would have clearly saved myself a lot of struggle, lost PageRank, Google penalties and other misunderstandings.
Thank You David! This is JUST what I have been searching for. I started to read an SEO bible just a few days ago and see no reason to even finish it. The great thing about this book vs. forums and SEO sites is its laid out in a logical order. One is able to make sense of things in chronological order rather than have to make rumors and random website readings into some kind of methodology.
I hope anyone looking for the missing pieces to the SEO puzzle comes across this book... just as long as they're not in my industry!
I hope to see this books fellow readers on the official forum site!!!
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