Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) | 
| Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $14.05
You Save: $10.90 (44%)
New (28) Used (6) from $14.05
Avg. Customer Rating:  66 reviews
Sales Rank: 1763
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| Customer Reviews: Read 61 more reviews...
 General, not technical May 13, 2008
My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's AdWords. What all the terms really mean. I was looking for the Ultimate Guide to How to Use AdWords, not how to create ads.
There is almost no technical in this book. It tells you how to organize the groups, but not how to go on Google AdWords and create them. It doesn't tell you the step-by-step process of making this work. There are no instructions.
There is a lot of general marketing advice, and some of it is good, but if you are buying this book to sit at your computer and actually make an AdWords account from scratch, you will be confused and disappointed.
 DESILUSION TOTAL April 28, 2008
0 out of 2 found this review helpful
Soy cliente de Amazon desde Argentina y desde hace anos. He comprado varios libros de diversos temas. Por una promocion que recibi de Amazon compre el libro de Perry Marshall "Guide to Google Adwords". Segun avance en su lectura fui verificando:
1. que gran parte de los sitios de Internet que indicaba Marshall para optimizar el uso de Adwords no existen o no funcionan,
2. que parte de los Sitios que recomienda Marshall son pagos.
Escribi 3 e mails a Marshall senalando cada una de estas situaciones. Me respondieron siempre muy gentilmente, pero sin solucionar lo que decia, en todo caso confrmando mi queja.
Por fin que Marshall promueve sitios pagos no se con que interes ... y no resuelve las situaciones del usuario de Adwords.
Si utiliza mi direccion e mail para enviarme diariamente mensajes para promocionar sus servicios.
 "Perry's nuts to 'spill the beans' in this book for so little money!" April 20, 2008
0 out of 1 found this review helpful
"Perry is thee #1 world expert when it comes to Google Adwords. I can't believe he's put all his Google Adwords secrets into this book for just a few bucks! Perry's the real deal, in a world of 'me too' 'internet marketing experts' that don't really know how to make money using the internet!"
From the trenches, by a hard-bitten warrior February 15, 2008
3 out of 3 found this review helpful
Lot's of good tips, from someone with a take-no-prisoners edge. Clearly the author has a great deal of experience and thinks shrewdly about his craft. I haven't finished it yet but I feel in good hands. One of those books you can't read straight through because you want to be at your computer applying its methods, immediately.
Great Resource for Setting Up A Google Adwords Campaign! February 9, 2008
1 out of 1 found this review helpful
This was a great help when I was first putting together an advertising campaign for some affiliate marketing websites I was operating.
Perry Marshall and Bryan Todd explain things in a clear, straight-forward manner. I have referred back to it many times. It also helped me in my other online marketing campaigns besides Google.
A great reference book to have on hand.
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