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Search Engine Optimization | 
| Author: Richard John Jenkins
Publisher: lynda.com, Inc
Category: Book
Buy New: $99.95
Avg. Customer Rating:  8 reviews
Sales Rank: 478535
Media: CD-ROM
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.3 x 0.6
ISBN: 1596712686
EAN: 9781596712683
Publication Date: August 23, 2006
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics Include- Search engine optimization (SEO) vs. search engine marketing (SEM)
- Getting to know your searchers
- Crawler-based search engines
- Keywording to rank high in searches
- Keyword combinations, variations, and stop words
- Setting up a site the wrong way: what to avoid
- Creating a search-friendly site
- Submitting websites for search engine indexing
- Building link relationships
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| Customer Reviews: Read 3 more reviews...
Wonderful Introduction to Search Engine Optimization January 7, 2008
0 out of 1 found this review helpful
I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics.
SEO Strategies, Tips & Tools For Success From Richard Jenkins and Lynda.com April 16, 2007
1 out of 4 found this review helpful
This resource is a must for anyone who has anything to do with a website...whether it be design, marketing, analysis...anything. Richard Jenkins and Lynda.com deliver a thorough review of Search Engine Optimization that is highly watchable, insightful and inspiring. From beginning to end, Richard Jenkins addresses important strategies for ranking with search engines, driving site traffic, important web design considerations, meta descriptions and tags, and much more. He also introduces the viewer to many tools that will ensure SEO success. This resource is well worth the investment of time and money.
Best source to get a handle on the SEO mystery. April 5, 2007
0 out of 3 found this review helpful
This video explains not only SEO processes and sources, but also how to go about the thought processes and the also the correct way (white hat) to go about performing SEO services for your site and your customers if you are in the business. I thoroughly enjoyed Richards cavalier and no nonces approach in this video. If you want a quick jump start into the SEO world, I recommend this video.
SEO simplified March 30, 2007
0 out of 3 found this review helpful
I have gone through a few other tutorials and the only thing they had in common was that they were BORING. This is not the case with Richard Jenkins' SEO videos. He is able to present vital information in a way that is very easy to understand and his scense of humor makes the video series very enjoyable to watch. I would recommend this tutorial series to anyone who wants to understand search engine optimization.
What I didn't know was hurting my online presence December 19, 2006
3 out of 7 found this review helpful
I discovered search engine optimization after having a website up for 3 yeaars that never seemed to generate any business. In fact, I couldn't get my company name to come up when I searched for it myself. In doing some marketing research I discovered this process called search engine optimization (SEO) and what you didn't know about it could hurt you. And it was. I then discovered John's SEO CD that taught everything I needed to know in a way that I could easily comprehend. He teaches using lots of live examples so you know exactly what he's talking about. John is an excellent teacher and reveals valuable resources in his tutorial. Step by step he tells you what you need to do and why you need to do it. What he teaches not only improves one's website, but marketing in general. I highly recommend John's CD and urge everyone to learn about SEO. [...]
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