| Search Engine Optimization |  | Author: Richard John Jenkins
Publisher: lynda.com, Inc
Category: Book
Buy New: $99.95
as of 2/8/2010 20:42 EST details
New (2) Used (6) from $77.45
Seller: Amazon.com
Rating:  10 reviews
Sales Rank: 1,007,596
Media: CD-ROM
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.3 x 0.6
ISBN: 1596712686
EAN: 9781596712683
Publication Date: August 23, 2006
Availability: Usually ships in 24 hours
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Product Description
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics Include- Search engine optimization (SEO) vs. search engine marketing (SEM)
- Getting to know your searchers
- Crawler-based search engines
- Keywording to rank high in searches
- Keyword combinations, variations, and stop words
- Setting up a site the wrong way: what to avoid
- Creating a search-friendly site
- Submitting websites for search engine indexing
- Building link relationships
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| Customer Reviews:
Showing reviews 1-5 of 10
 Has been.. couple chapters are still useful January 14, 2010
D. Ledden (Portland, NY United States)
This was my first lynda course. I'm a professional web developer with a fair level knowledge, so I was expecting to know some of the material. However, I was disappointed to find that many of the web tools and urls are no longer available. Also, there are more than a few chapters dealing with very basic web design things. Setting a title on your page may be classified as SEO, but I don't need a 20 min explanation of how to do it in Dreamweaver 8.0. Yes, DW8.. Even a newbie could figure out this process on their own.
In all I found two chapters useful. As they saved be a few hours of searching online, but not nearly enough to be worth the price tag. If you can find it used for under $50. It might be worth it for someone who is new to web design, but if proficient at figuring out the changes that have occurred in DW.
The teaching style was adequate, but the material is just to long in the tooth. Lynda, please make a new course.
 Excellent - Worth Every Penny!!! November 13, 2008
M. Fisette (Rochester, MI USA)
I highly recommend this title along with all the other SEO titles available at www.Lynda.com. I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town.
Wonderful Introduction to Search Engine Optimization January 7, 2008
Dennis Deacon (Chicago, Illinois United States)
0 out of 1 found this review helpful
I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics.
SEO Strategies, Tips & Tools For Success From Richard Jenkins and Lynda.com April 16, 2007
J. Jacuzzi
1 out of 4 found this review helpful
This resource is a must for anyone who has anything to do with a website...whether it be design, marketing, analysis...anything. Richard Jenkins and Lynda.com deliver a thorough review of Search Engine Optimization that is highly watchable, insightful and inspiring. From beginning to end, Richard Jenkins addresses important strategies for ranking with search engines, driving site traffic, important web design considerations, meta descriptions and tags, and much more. He also introduces the viewer to many tools that will ensure SEO success. This resource is well worth the investment of time and money.
Best source to get a handle on the SEO mystery. April 5, 2007
Houston Brown (Dallas, Texas)
0 out of 3 found this review helpful
This video explains not only SEO processes and sources, but also how to go about the thought processes and the also the correct way (white hat) to go about performing SEO services for your site and your customers if you are in the business. I thoroughly enjoyed Richards cavalier and no nonces approach in this video. If you want a quick jump start into the SEO world, I recommend this video.
Showing reviews 1-5 of 10
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