Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) |  | Author: Peter Kent
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy Used: $4.17
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Seller: Wasatch Books
Rating:  129 reviews
Sales Rank: 379,381
Media: Paperback
Edition: 2
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0471979988
Dewey Decimal Number: 025.04
EAN: 9780471979982
Publication Date: May 8, 2006
Availability: Usually ships in 1-2 business days
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Product Description
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can - Gain greater visibility for your site
- Advance your position in the rankings
- Avoid techniques that cause search engines to bump your site to the end of the list
- Make pay-per-click advertising pay off
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you - Become familiar with search engines and search directories and find out which keywords work
- Build your site with techniques that search engines like and avoid the ones they don’t
- Register your site with the top search systems and get it listed in directories
- Find out why links are important and see how to get other sites to link to yours
- Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
- Discover the common mistakes that make Web sites invisible to search engines
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
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| Customer Reviews:
Showing reviews 1-5 of 129
 Dummies, no? PageRank, yes! January 24, 2010
Jason L. Mcdonald (Fremont, CA 94536)
Well, here it is 2010 and I just got around to thoroughly reading this book. As a person who trains in SEO at Jasonmcdonald.org, I try to keep up with the Joneses by reading an SEO book a month.
So I finished this one. The good news - it is a very good basic introduction to SEO, with plenty of helpful tips.
The bad news - it is outdated, being written in 2008. For example, it heavily emphasizes directories which are all falling by the wayside as Google local eats up the entire local search market.
The BEST and MOST significant part of the book is his discussion on PageRank, Google's special sauce that measures the 'authority' of pages based on incoming links. Mr. Kent explains ways to build your own site, that take advantage of PageRank, plus emphasizes that reciprocal links and outbound links are still valuable. This is contrary to the advice of many SEO people. I'm not sure I fully agree with it, but it is a provocative and interesting detailed approach to PageRank.
So the book is good for both beginners and experts. His website has some information as well. Good job!
 Beware of "directories" info December 7, 2009
R (Seattle, WA)
1 out of 1 found this review helpful
This is a so-so book about SEO. The author hits on some of the major topics, and provides some technical details, but an awful lot of the information is common sense for anyone remotely capable of creating or operating a web site. The book could probably be about half or less of its current length and would waste a lot less of the average reader's time.
Anyway, this leads me to my primary problem with this book: the author chalks a lot of SEO up to propagating a site link in web-based directories. While there is probably merit to this, whether this method carries as much weight as the author seems to suggest is questionable. The process amounts to spamming little-known link repositories with one's URL.
Perhaps even worse is what may be an outright scam: the author mentions a "service" that he personally uses to submit to these directories (he goes into some detail about this service on the first page of Chapter 12). He directs the reader to his web site ([...]), where a "book info" page lists a company to contact for directory submission services. This turns out to be an individual (Nitin Agarwal) at an Indian ISP company. The company took my money, but then completely stopped responding to emails.
While I can't blame the author for a random SEO company's failure to perform services purchased, I CAN blame the author for whole-heartededly recommending a particular service, and then recommending a specific company for this service in both the book and his web site. The whole thing smells a bit too much like a scam.
 Search Engione Optimization for Dummies November 11, 2009
Pernell Johnson (Newark, New Jersey)
I felt that the book was very well written and informative. just the information that I was looking for
Well written - well explained October 22, 2009
Non-fiction Reader (SLC, UT USA)
I thought this book did an excellent job of explaining to all skill levels the details of search engine optimization. It reads more like a candid and frank discussion of the importnat principles than it does a list of the things to do to get your page to show up first, but I feel much better positioned to create more user freindly and search frieldnly pages than I did before reading this book.
Wonderful book! September 24, 2009
Ralph Kendrick (Cedar Rapids)
I highly recommend this book. My website was not even appearing for my targeted search words when I originally purchased it. Now it's on the second and third pages for my two targeted keywords. Additionally, this helped me get my site indexed by yahoo and msn. I've gotten a lot of increased traffic since following these recommendations.
The book is also easy to read, it's not designed for techies.
Showing reviews 1-5 of 129
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