SEO: Search Engine Optimization Bible |  | Author: Jerri L. Ledford
Publisher: Wiley
Category: Book
List Price: $39.99
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Seller: whypaymorebooks
Rating:  24 reviews
Sales Rank: 343,374
Media: Paperback
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 7.4 x 1.1
ISBN: 0470175001
Dewey Decimal Number: 658.872
EAN: 9780470175002
Publication Date: December 17, 2007
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470175002 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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| Customer Reviews:
Showing reviews 1-5 of 24
 Tired of reading the same thing over and over January 6, 2010
D. Thompson (Charlotte, NC)
1 out of 1 found this review helpful
This book sucks. Its hard to believe this lady is a writer. The form is great, but lacking substance, as I'm sick of reading the same material over and over. Get to the point!!! and move on to a new subject. Its really hard to believe this book got published. I guess you can't add the "bible" part to the title unless it looks really long. We'll, your a crappy writer, thanks for wasting too much of my time.
 nothing new here October 22, 2009
Chad R. Kimrey (Austin)
I had high hopes for this book since it is newly published in 2009, but it's just the same old stuff. In a nutshell, the book just tells us to forget about PHP and Flash and use static HTML if we want to achieve any measure of SEO. That just isn't going to cut it any more. A "Bible" on SEO these days needs to address the fact that website design has become dynamic and graphical. All I see here is that this new edition added alot of general common sense advice without adequately reflecting the major changes in how websites are created today.
Beginners Beware August 20, 2009
Matt Whipple (MA, USA)
1 out of 1 found this review helpful
I'm generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with complementary bad advice. This makes it dangerous for any beginner. The book was written, as mentioned by others, by someone with a seemingly very weak technical background (including shortcomings in basic web authoring) and provides a quick overview of concepts in a way that may satisfy the curious, but NOT in a way that is particularly helpful to those actually looking to properly utilize any of the techniques.
For beyond beginners, the book provides very little content with much time spent repeating basic suggestions and providing readily available information with no insight (and ignoring other relevant, important, available information). There are several fundamental concepts that are glossed over with comments to the effect of "you can learn more about this by researching SEO" (I think I might buy a book on it...). The book was published long after the WWW matured but seems a retrofitted relic of the days of overloaded HTML 3 meta tags.
The book wouldn't be a bad quick read if it wasn't so long (there certainly doesn't seem to be more than 100 pages worth of information), but it's certainly a bad investment.
Misinformation and No Help July 8, 2009
Mindflame (Crystal River, FL USA)
0 out of 1 found this review helpful
This book does not give a lot of specific advice and much of the advice it does give is wrong. Just looking at the author page will tell you why this was written by a professional writer not by someone working on the web.
SEO Bible? Please ... Biggest Waste of Money May 13, 2009
William Robinson (Newport Beach, CA USA)
2 out of 2 found this review helpful
I was looking for new insight ... unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics .... it doesn't sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ....
Not really sure what this book was about ... but it sure wasn't a 'bible' for SEO.
If you're really looking for a good book on Search Engine Optimization, this isn't it. Keep looking.
Showing reviews 1-5 of 24
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