| SEO: Search Engine Optimization Bible |  | Author: Jerri L. Ledford
Publisher: Wiley
Category: Book
List Price: $39.99
Buy New: $0.57
as of 9/3/2010 12:33 CDT details
You Save: $39.42 (99%)
New (43) Used (33) from $0.25
Seller: bookrascal
Rating:  26 reviews
Sales Rank: 605,579
Media: Paperback
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 7.4 x 1.1
ISBN: 0470175001
Dewey Decimal Number: 006.76
EAN: 9780470175002
Publication Date: December 17, 2007
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
|
| Customer Reviews:
Showing reviews 1-5 of 26
 Take the good with the bad May 17, 2010
E. A. Nevelos (Atlanta, Ga)
With so many contradicting information about SEO it is difficult to know what is opinion, what is proven and what will get your site banned. This book is a mix of the first two. There are solid best practices (that can be found for free on the web) mixed in with suggestions that I feel are ludicrous. One example is the suggestion for the title tag. It is suggested that you make the title tag eye catching by adding special characters in the beginning and end. (e.g. $$$$~^~^Widgets Here~^~^$$$$) Anyone that has been doing SEO for any length of time can tell you the positions in the SERPs are a result (for the most part) of relevancy determined by each Search Engine's proprietary algorithm and that special characters will not help make your page more relevant. A better suggestion would be to determine what people are searching for (and what you sell) and create a tile that describes the products or services explained on that particular page. (e.g. Blue Widgets, Bands and Widget Holders)
 Very good! March 26, 2010
CA (South Carolina)
This is a well explained review, both with an "executive overview" for those who just need to know a little, and with in depth ideas and instructions for those who need to actually understand and implement it.
Since everyone has an opinion on websites, I used this book as a primer for our executives, and am having everyone who edits the websites read it - there are plenty of opportunities to improve your SEO just by doing the basics right.
 Tired of reading the same thing over and over January 6, 2010
D. Thompson (Charlotte, NC)
1 out of 1 found this review helpful
This book sucks. Its hard to believe this lady is a writer. The form is great, but lacking substance, as I'm sick of reading the same material over and over. Get to the point!!! and move on to a new subject. Its really hard to believe this book got published. I guess you can't add the "bible" part to the title unless it looks really long. We'll, your a crappy writer, thanks for wasting too much of my time.
nothing new here October 22, 2009
Chad R. Kimrey (Austin)
I had high hopes for this book since it is newly published in 2009, but it's just the same old stuff. In a nutshell, the book just tells us to forget about PHP and Flash and use static HTML if we want to achieve any measure of SEO. That just isn't going to cut it any more. A "Bible" on SEO these days needs to address the fact that website design has become dynamic and graphical. All I see here is that this new edition added alot of general common sense advice without adequately reflecting the major changes in how websites are created today.
Beginners Beware August 20, 2009
Matt Whipple (MA, USA)
1 out of 1 found this review helpful
I'm generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with complementary bad advice. This makes it dangerous for any beginner. The book was written, as mentioned by others, by someone with a seemingly very weak technical background (including shortcomings in basic web authoring) and provides a quick overview of concepts in a way that may satisfy the curious, but NOT in a way that is particularly helpful to those actually looking to properly utilize any of the techniques.
For beyond beginners, the book provides very little content with much time spent repeating basic suggestions and providing readily available information with no insight (and ignoring other relevant, important, available information). There are several fundamental concepts that are glossed over with comments to the effect of "you can learn more about this by researching SEO" (I think I might buy a book on it...). The book was published long after the WWW matured but seems a retrofitted relic of the days of overloaded HTML 3 meta tags.
The book wouldn't be a bad quick read if it wasn't so long (there certainly doesn't seem to be more than 100 pages worth of information), but it's certainly a bad investment.
Showing reviews 1-5 of 26
|
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Discount Shopping Online by Web-Mart.com | |
