| Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) |  | Authors: Cristian Darie, Jaimie Sirovich
Publisher: Wrox
Category: Book
List Price: $39.99
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Seller: purpleturtleproducts
Rating:  7 reviews
Sales Rank: 490,189
Media: Paperback
Edition: Pap/Pas
Pages: 410
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 7.4 x 0.9
ISBN: 0470131470
Dewey Decimal Number: 005.276
EAN: 9780470131473
Publication Date: August 23, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book - Understand the criteria that influence search engine rankings
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Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET -
Use HTTP Headers to properly indicate the status of web documents -
Create optimized content and cope with duplicate content effectively -
Avoid being the victim of black hat SEO techniques -
Understand and implement geo-targeting and cloaking -
Use site maps effectively—for users as well as search engines -
SEO enhancements that can easily be applied to an existing web site -
Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge
Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
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| Customer Reviews:
Showing reviews 1-5 of 7
 consider Search Engine Optimization in the design phase February 19, 2010
Joseph A. Skarulis (Valley Stream)
this book is great. it was easy to understand and read. it's practical, teh techniques are described and explained in ways which can be adopted easily.
I am very glad I read it while in the design phase rather than after the site would have been implemented without any Search Engine Optimization.
SEO - Wild West of cyberspace January 19, 2010
Grettir Strong
Every professional web developer at some point of time has to confront the ruthless reality - SEO. There are variety of reasons of why it is happening but the most common one is that customers don't just need greatly functional websites; they need greatly findable ("spiderable" is industry term) websites along with great functionality.
So whoever hoped to stick to cozy world of coding are pushed out from zone of comfort. SEO can be interesting, even exciting sometimes, but never cozy. It is like Wild West of the olden days with sheriffs (Google, Bing etc), bandits (spammers, phishers etc) and constant gold rush to get your site at the very top of the very first search results page.
To navigate well and, most importantly, satisfy your customers with sensible SEO results a web developer have to peruse astronomical amount of information, chaotically scattered across endless cyberspace. This book is a good, if not perfect, starting point to begin SEO experience.
Although sample code is in C#, it is simple enough to be understood by VB.NET developers. There is a good coverage on URL Rewriters, topic is not widely known but relatively easy to manage for anybody who worked a little bit with Regular Expressions. Chapter on Black Hat SEO is also quite useful, especially for those who involved in development of blogs. Pretty much all major parameters for proper SEO can be found in the books but they could be structured better - I had to develop my own checklist. Importance of 301 Redirection is stressed out quite well.
Something can be highlighted better, namely issues related to shared hosting. It is a topic on its own and there are some problems with that that can not be solved easily.
By the way authors are quite helpful and willing to assist if something is not entirely transparent with the code supplied with the book. Code can be downloaded from WROX website; it is OK for most part, with occasional not too severe flaws.
SEO can be pretty scary at the very beginning. That should be seen in positive light though. It may sound ridiculous but SEOing does improve mental resilience in dealing with vast quantities of loosely related data. Having this book in your arsenal can make that trait even better.
Great book. Good strategies! November 16, 2009
Creative 3 Pro (Seattle)
Offers a great overview of SEO strategies for the professional .NET programmer. Very happy with the purchase.
 Better Resources Out There December 29, 2008
Louis Gomez (Chicago, IL United States)
3 out of 5 found this review helpful
Do not buy this book. It not only contains many invalid web references (gee, anyone can write a book that references URLs on a topic) but is severely dated in terms of the Helicon ISAPI_Rewrite section. You're better off performing web research on the topic. Save your money!!!
interesting book on SEO July 23, 2008
Luis Abreu (Funchal, Madeira Portugal)
2 out of 3 found this review helpful
[...]
Ok, so this is the second book I've got from Wrox for reviewing (and yes, I did enjoy it much more than the first). SEO is one of those things that most developers end up forgetting when building ASP.NET pages Unfortunately, that might cost you a lot. This books presents several principles and ideas that will help you improve your site's indexing. The structure is clean and the content is good.
Now, the bad things: I didn't really liked the C# code style presented throughout the book and I think that some of the ideas were "duplicated" in several chapters. The text gives lots of emphasis on Google (which one can understand, since it rules the search engine market). I'm not against it but I'd like to see more about the other search engines too. Overall, I'm going to give it a 7.5/10.
Showing reviews 1-5 of 7
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